I was reading this article in Marketing Profs this week on the 13 biggest wastes of money in your budget. The article is for general marketing purposes, but there are two specific points that bear mentioning as they apply to most real estate agents. The points that the article brings up are:
1) Marketing Waste No. 3: Failing to follow up on leads
2) Marketing Waste No. 4: Killing the conversation
3) Marketing Waste No. 5: Overemphasizing new leads
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