When putting together your listing agreement, agree on the duration as always, but negotiate the cost of cancellation with your client. Explain during the sales process that you will be investing X dollars into print advertising and that if they choose to cancel the agreement early they are only responsible for that initial investment in marketing materials and your time. Modify the explanation to describe your specific approach, but overall the message is that your services have a high value and that there are costs associated with selling the home that the client will have to absorb if they choose to back out early.
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