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Ahem: Your Goal is Not Weblog Traffic, Your Goal is Converted Sales

http://www.bloodhoundrealty.com Posted by Boomerang 304 days ago

If you were selling a viral product like Skype, where for every 10,000 people with a casual interest in your product, one will turn into a paying customer — with the cost per conversion approaching zero dollars — what Dustin is saying would make sense.

But selling real estate is a direct marketing problem. If 10,000 people exhibit a casual interest in your product, you will have earned nothing, whereas if one person actually buys, you will have earned a huge pay-check.

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