If you are a small real estate agent or broker, how do you compete with the behemoth that seems to get every listing in your community? Your can't out-market a deep pockets organization, but you can position yourself to provide the better value to the same customer. Find weaknesses such as non-personal service, poor customer service, hidden fees, paperwork hassles, etc. and position your business against them. In addition, include services that the local power house does not such as staging services, traveling notary, closing gifts, customized marketing services, and anything else that will set you apart.
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