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Donvan is “Sexy, blonde, condo, gay, hot, funny and vancouver”

Relevision Productions of Vancouver has produced a 5 part Comedy series; “sponsored” by Cressey Developments. The 5 part mini-series distributed through YouTube is an interesting approach to marketing the Yaletown Donovan Condo Development. This may be the biggest product placement ever! Marketers proclaim that people buy benefits not features. The Donovan series demonstrates in an entertaining manner the lifestyle of the urban fashionable, expresso sipping Yaletown Set......

 

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