We have also been encouraged to use our real estate blogs to differentiate, provide value, and drive interest in our business. By embracing these new tools, many of us have been able to carve a deep niche into the long tail of our market and attract quite a few clients. However, the man (or woman) of the year announcement is a harbinger of a much deeper wave that is sweeping the tide of human communication. Much like the dot com bubble of the late 90’s..
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