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What Users Want: Web 2.0, the Real Estate Industry, & Survival of the Fittest

http://daily.hotpads.com Posted by CAnneDC 643 days ago

Most discussions of Web 2.0 and the real estate industry begin by identifying the characteristics, features, technologies, and services associated with the 'new' web before assessing its potential impact on real estate. However, to fully understand Web 2.0's importance in the future, you must first gain an appreciation of its past by examining the underlying factors responsible for its rise. By recognizing the shifts that occurred in the preferences, habits, and expectations of Internet users, real estate professionals can better address the demands of their customers. Those who adapt their services to provide for this new environment will survive and prosper. Those who don't, well... you know how "Survival of the Fittest" works.

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