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Zillow's new bid for real estate: a tough sell

at the end of its first day as an online lead generator, Zillow has 1,606 homes for sale posted on its site. Trulia, by comparison, has more than 1 million. If Zillow is ever going to match that volume, it won't be doing it with homeowners posting FSBO's on their own: that market accounts for only 13 % of existing house sales. Zillow needs agents to share their listings. But are agents going to get in bed with Zillow given the deep-seated animosity among a lot of realtors toward the company?

 

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